iPhone X Sets New Record for Resale Value, Averaging 85 Percent of Retail Price

Ben Lovejoy, writing for 9to5Mac:

The iPhone X didn’t just set a new record for iPhone pricing, it’s also reportedly doing the same for how well it holds its resale value. Liquidation specialist B-Stock says that high demand is seeing used models sell for an average of 85% of the original price. Even bulk purchasers, such as companies buying returns from retailers, are paying around 75% of retail.

When I first heard of Apple’s iPhone Upgrade Program, which lets you get a new iPhone every year after making only half the payments, I wondered how Apple was going to make money on the deal. I guess this answers the question.

Tuesday, 24 July 2018