Cities need to design for the modes they want people to use
because they already lost the opportunity once, says McPherson. In
the 1890s, American cities experienced a bicycle boom so pervasive
it changed women’s fashion. Bikes were such a popular mode of
urban transportation that cities scrambled to build cycling
superhighways for them. Yet bikes lost that valuable urban real
estate as sprawling cities prioritized cars.
With shared mobility companies providing a wide range of
multimodal offerings themselves, McPherson thinks there’s an
opportunity for bike advocates to merge with the momentum behind
other non-car vehicles and all take the lane together.
“Human-powered bikes got shoved onto the sidewalk and have been
fighting to share street space ever since,” he says. “Now they
just might get it.”
I’d support this wholeheartedly.