New iPhone X Ad: ‘Unleash’

What’s most interesting to me about this is that Apple is still producing big-budget special-effects laden ads for iPhone X, even though new iPhones are almost certainly coming in two months.

Update: Todd Vaziri has an interesting observation about this spot:

Apple’s ads don’t usually feature customers using iPhones in an even-remotely unsafe manner, like playing a game while walking down the street. This feels like a bit of a departure.

★ Thursday, 26 July 2018