Wired Gets Hands-On With Magic Leap

Jessi Hempel, writing for Wired:

In retrospect, Magic Leap CEO Rony Abovitz realizes that all the hype was a big mistake. “I think we were arrogant,” he says.

You don’t fucking say.

The problem, we figured out, was the fit. Each set of goggles comes with five nose pieces and the ability to add prescription lenses. Magic Leap’s experience is so closely linked to a person’s physiology, these goggles will need to fit perfectly to work. This is a challenge for a company trying to introduce a new type of tech. So, Magic Leap has contracted with former Apple executive Ron Johnson’s startup, Enjoy, which sends customer service people to deliver new tech gadgets and help users set them up. Enjoy representatives will deliver every Magic Leap headset, fit it, and provide a tutorial on how it works.

Yeah, that sounds like something that will scale well.

★ Wednesday, 8 August 2018