Interesting story by Kif Leswing for Business Insider, regarding a private meeting Apple held with indie developers in New York last year:
The new way Apple wanted to promote: Instead of users paying for
apps once, they’d pay on a regular basis, putting money into
developer coffers on a regular schedule. Apple would still get a
30% cut of the subscription’s cost, but if a customer continued to
subscribe after a year, Apple’s cut would go down to 15%.
At the meeting, Apple underscored that the app model was changing.
The meeting touched on topics including launching, customer
acquisition, testing and marketing, engagement, retention,
monetization, and paid search ads.
An Apple representative said at the meeting that paid apps
represent 15% of total app sales and is on the decline, according
to a person who was there who did not want to be identified to
maintain their relationship with Apple.
Up front paid apps are going the way of the dodo. Whether you think that’s good or bad, it doesn’t matter. That’s where things are going.