Predicting the Date of Apple’s September Event

Rene Ritchie, writing at iMore:

This is basically the best worst kept secret in technology. Best, because Apple never tells anyone. Worst, because, since iPhone 5, Apple has announced every new iPhone during a special event held the first or second Tuesday or Wednesday of September. […]

Now, past isn’t always predicate, but past events are the best indicator for future events. Apple can and will throw curveballs whenever the company’s logistics or strategy demands.

Still, based on the above pattern, it’s likely we’ll see this year’s event on or around Wednesday, September 12.

Why? The first Tuesday of September is the 4th, and that’s far earlier than Apple has held the event before. The second Tuesday is the 11th, and September 11 is akin to a memorial day. That leaves Wednesday the 12th or Thursday the 13th as the dates that best fit the current pattern.

I have no inside information on this, but September 12 is definitely my guess, for all the same reasons Ritchie mentions. Since moving iPhone intro events to September in 2012 with the iPhone 5, they’ve had three events on Tuesdays and three on Wednesdays. For whatever reason, I don’t think they like Thursdays.

★ Friday, 17 August 2018