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Huawei Caught Passing Off DSLR Pictures as Phone Camera Samples

Rachel England, writing for Engadget:

Now, Huawei never explicitly said that the advert was shot on the Nova 3, and of course it’s well-accepted that advertising is a land of smoke and mirrors and probably not that big a deal in the grand scheme of things — companies tweak the truth all the time in order to peddle their wares. But this is just deliberately misleading. And pretty embarrassing for the company, too.

This is more than just “tweaking the truth”. It’s downright dishonest. Compare and contrast with Apple’s years-long “Shot on iPhone” campaign — all of them actual photos shot using actual iPhones.

Tuesday, 21 August 2018