Rachel England, writing for Engadget:
Now, Huawei never explicitly said that the advert was shot on the
Nova 3, and of course it’s well-accepted that advertising is a
land of smoke and mirrors and probably not that big a deal in the
grand scheme of things — companies tweak the truth all the time
in order to peddle their wares. But this is just deliberately
misleading. And pretty embarrassing for the company, too.
This is more than just “tweaking the truth”. It’s downright dishonest. Compare and contrast with Apple’s years-long “Shot on iPhone” campaign — all of them actual photos shot using actual iPhones.
★ Tuesday, 21 August 2018