Kaepernick already had a deal with Nike that was set to expire,
but it was renegotiated into a multiyear deal to make him one of
the faces of Nike’s 30th anniversary “Just Do It” campaign,
according to a person familiar with the contract. The person spoke
to The Associated Press on condition of anonymity because Nike
hasn’t officially announced the contract.
The person said Nike will feature Kaepernick on several platforms,
including billboards, television commercials and online ads. Nike
also will create an apparel line for Kaepernick and contribute to
his Know Your Rights charity, the person said. The deal puts
Kaepernick in the top bracket of NFL players with Nike.
The NFL painted itself into the wrong corner on this issue.