If it feels as though Amazon’s site is increasingly stuffed with
ads, that’s because it is. And it looks like that’s working — at
least for brands that are willing to fork over ad dollars as part
of their strategy to sell on Amazon.
Amazon-sponsored product ads have been around since 2012. But
lately, as the company has invested in growing its advertising
business, they’ve become more aggressive.
Paid placement isn’t new to retail. It’s a genuine racket how items gets placed on shelves in grocery stores. But there’s something that feels a bit unseemly about this.