Launched to rather tepid fanfare three years ago, Apple’s mobile
news app has recently surged in popularity and influence, if
publishers’ traffic figures are any indication. Sources at several
news outlets say they’ve seen their audience on Apple News
multiply in 2018 alone. Some now say it has become one of their
top traffic sources, alongside Facebook and Google. At Slate,
which disclosed its data for this story, page views on Apple News
have roughly tripled since September 2017, and the app recently
surpassed Facebook as a driver of readership. […]
The Information reported in February that there were days when Vox
got half of its daily traffic from Apple News. Business
Insider reported in May that Vice’s Apple News traffic had
more than doubled in the past year. Digiday reported in January
that ABC News had more than 400,000 people signed up for its
alerts on Apple News.
Mother Jones, meanwhile, has seen a 400 percent leap in Apple
News audience since last September, said Ben Dreyfuss, its
editorial director for growth and strategy. The spike began in
the first few months of 2018, he added, when readership doubled
in consecutive months.
The catch: no one seems to be making any money from this traffic.