The Magic Leap Con

Brian Merchant, reporting from Magic Leap’s developer conference for Gizmodo:

You know that weird sensation when it feels like everyone around you is participating in some mild mass hallucination, and you missed the dosing? The old ‘what am I possibly missing here’ phenomenon? That’s how I felt at LEAP a lot of the time, amidst crowds of people dropping buzzwords and acronym soup at light speed, and then again while I was reading reviews of the device afterwards — somehow, despite years of failing to deliver anything of substance, lots of the press is still in Leap’s thrall. […]

“This is more like the Apple Newton than the Apple iPhone,” one venture capitalist told me. It’s something that I thought about a lot as I moved from demo to demo, listened to keynotes, and sat in on developer meetings. Magic Leap has spent over half a decade and quite actually billions of dollars, and has not yet come up with something particularly compelling to do with its allegedly world-transforming computing system, besides shoot robots in the face.

I’d say this is unfair to the Newton. The Newton was a complete system. It worked, and it was good. Its experience was a cohesive whole. Its problem was that it was ahead of its time — we now know mobile devices need ubiquitous wireless networking, and when the Newton debuted, we didn’t even have Wi-Fi, let alone cellular data. Magic Leap isn’t even a cohesive whole.

Anyway, great piece by Merchant.

Tuesday, 16 October 2018