Not only did Facebook inflate ad-watching metrics by up to 900
percent, it knew for more than a year that its
average-viewership estimates were wrong and kept quiet about it,
a new legal filing claims.
A group of small advertisers suing the Menlo Park social media
titan alleged in the filing that Facebook “induced” advertisers to
buy video ads on its platform because advertisers believed
Facebook users were watching video ads for longer than they
That “unethical, unscrupulous” behavior by Facebook constituted
fraud because it was “likely to deceive” advertisers, the filing
If true, Facebook’s big “pivot” to video was really a scam. Again, Facebook is looking more and more like a criminal enterprise. A Silicon Valley racket.