Presumably to announce all-new iPad Pro models, and, I hope, new MacBooks. (I don’t want to jinx anything by even mentioning new Mac Minis outside a parenthetical.) The event is being held on the east coast, at the Brooklyn Academy of Music’s 2,100-seat Howard Gilman Opera House.
Apple often holds private press briefings in New York, including an iPhone XR preview for YouTube creators yesterday. But the only media event I can recall in New York was their education-focused event in January 2012 at the Guggenheim. Unless I’m overlooking something, Apple has not introduced new hardware products at an event in New York since the days of Macworld Expo. 1999, maybe, when they introduced the first iBook and AirPort base station and Phil Schiller performed a genuinely impressive stunt on stage.
★ Thursday, 18 October 2018