Todd Spangler, reporting for Variety:
In a shift in strategy, the Google-owned video platform said that
starting next year it will move to make all of its new original
programming available for free for anyone to watch. With the
change, YouTube is moving toward more mainstream celebrity-driven
and creator-based reality fare, while it will continue to
greenlight scripted productions.
Until now, YouTube Originals have mainly been available on its
YouTube Premium subscription service, although YouTube also has
expanded the shows and movies it makes available on an
Back to Google’s wheelhouse: free stuff with ads. I don’t mean that disdainfully, either — it’s simply what has made Google so successful. But it’s interesting given that the rest of the industry — CBS, Disney, maybe Apple — is moving toward putting shows and movies behind new subscription services.
★ Wednesday, 28 November 2018