Samsung Partners With Fake Supreme Brand in China

Stefan Etienne, writing for The Verge:

Samsung is getting criticized by hypebeasts everywhere after it claimed to be collaborating with Supreme; in reality, it partnered with a Supreme rip-off. Samsung is actually partnering with a fake legal brand, a rival company based in Barletta, Italy, that beat Supreme NYC in a court case this summer regarding who can use the brand name in Italy.

Partnering with a legal counterfeit brand is one of the Samsung-iest things Samsung has ever done.

★ Monday, 10 December 2018