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Instagram Caught Selling Ads to Follower-Buying Services It Banned

Scathing investigative report by Josh Constine for TechCrunch:

Instagram has been earning money from businesses flooding its social network with spam notifications. Instagram hypocritically continues to sell ad space to services that charge clients for fake followers or that automatically follow/unfollow other people to get them to follow the client back. This is despite Instagram reiterating a ban on these businesses in November and threatening the accounts of people who employ them.

A TechCrunch investigation initially found 17 services selling fake followers or automated notification spam for luring in followers that were openly advertising on Instagram despite blatantly violating the network’s policies.

At the time Facebook acquired Instagram, Instagram was by far the nicest social media experience I’d seen. It is now quickly descending into a cesspool of crap — bad design, bad experience, way too many ads, and a haven for scammers. I fully expected Facebook to Facebook-ify Instagram, but it’s sad watching it happen. It seems to be accelerating in the wake of the departure of co-founders Kevin Systrom and Mike Krieger — again, surprising no one.

This bit from Constine’s report is funny:

This led me to start cataloging these spam company ads, and I was startled by how many different ones I saw. Soon, Instagram’s ad targeting and retargeting algorithms were backfiring, purposefully feeding me ads for similar companies that also violated Instagram’s policies.

Their targeting algorithms helped Constine in his investigation.

Tuesday, 15 January 2019