Qualcomm’s Dirty PR Tactics Against Apple

Jack Nicas, reporting for The New York Times back in November:

When Tim Miller, a longtime Republican political operative, moved to the Bay Area last year to set up a public relations shop, he brought with him tradecraft more typical of Washington than Silicon Valley. […]

Definers quickly found plenty of business, from start-ups like Lyft, Lime and Juul to giants like Facebook and Qualcomm, the influential chip company that was in a nasty legal fight with Apple over royalties, according to five people with direct knowledge of Mr. Miller’s work who declined to be named because of confidentiality agreements.

While working for Qualcomm, Definers pushed the idea that Apple’s chief executive, Timothy D. Cook, was a viable presidential candidate in 2020, according to a former Definers employee and digital records. Presumably, it was an attempt to chill the cordial relations that Mr. Cook had cultivated with the Trump administration.

I understand that Qualcomm’s underhanded PR tactics came up at the all-hands meeting this month, and that Tim Cook did not mince words regarding Qualcomm’s ethics.

Thursday, 17 January 2019