On 21 January 2019, the CNIL’s restricted committee imposed a
financial penalty of 50 Million euros against the company GOOGLE
LLC, in accordance with the General Data Protection Regulation
(GDPR), for lack of transparency, inadequate information and lack
of valid consent regarding the ads personalization.
Is this sort of penalty effective, or does Google just shrug it off? Last quarter Google reported $33 billion in revenue and over $8 billion in profit. €50 million is not nothing, but is it enough to give Google pause?