Apple today announced that Deirdre O’Brien is taking on new
responsibilities for Apple’s retail and online stores in an
expanded role as senior vice president of Retail + People,
reporting to CEO Tim Cook. After five transformative years leading
the company’s retail and online stores, Angela Ahrendts plans to
depart Apple in April for new personal and professional pursuits.
Ahrendts lasted a lot longer than John Browett, but in Apple’s executive culture, five years is not a long run.
Interesting that they’re putting O’Brien in charge of retail. With 30 years at Apple, she’s an insider, not an outsider like Browett or Ahrendts.
★ Tuesday, 5 February 2019