Burying the Lede

Reuters headline: “Vimeo Revenue Jumps 54 Percent in 2018, Paying Subscribers Near 1 Million”.

Sounds good, but five paragraphs down we get this:

Although Vimeo’s revenue is expected to rise “20 to 30 percent in the near-term,” according to its Chief Executive Anjali Sud, the video service is far from making a profit as it burns cash on product development and aggressive marketing to popularize its brand.

Vimeo started 15 years ago and still aren’t close to running in the black.

Monday, 11 February 2019