Cooler Screens: Creeping on You in the Cold Drinks Aisle

Paul Kafasis:

A new digital door technology from a company called Cooler Screens is now being tested in Walgreens, and it sounds absolutely awful. Rather than a basic, transparent glass door, coolers and freezers will be sealed by screens that show a sanitized image of the products behind them. […]

It seems there’s money to be earned by creeping on you in the cold drinks aisle, and Cooler Screens is determined to try and earn it. If this takes off, animated advertisements, eyeball tracking, and customer profiling will all become part of our simple shopping experience. But don’t worry, Cooler Screens has a privacy policy.

I feel like we’re on the cusp of the Minority Report dystopia where billboards address you by name as you walk past them.

Wednesday, 27 February 2019