The New York Post on Apple’s Hollywood Efforts

Alexandra Steigrad and Nicolas Vega, writing for The New York Post:

Shortly after Apple announced its Hollywood ambitions in 2017, Tinseltown’s wheeler-dealers were lining up to work with the iPhone maker. But as the company’s streaming project gets ready for launch, agents and producers can’t stop griping about how “difficult” Apple is to deal with — citing a “lack of transparency,” “lack of clarity” and “intrusive” executives, including CEO Cook.

One of the biggest complaints involves the many “notes” from Apple executives seeking family-friendly shows, sources said.

“Tim Cook is giving notes and getting involved,” said a producer who has worked with Apple. One of the CEO’s most repeated notes is “don’t be so mean!” the source said.

Sounds bad, but I wouldn’t read too much into this. It’s The New York Post, for one thing, and all the quotes are so anonymous they don’t even say which shows they’re talking about. We’d see catty pieces like this about Apple’s original content efforts no matter how things were going. And of course Apple is difficult to work with.

★ Tuesday, 5 March 2019