Shortly after Apple announced its Hollywood ambitions in 2017,
Tinseltown’s wheeler-dealers were lining up to work with the
iPhone maker. But as the company’s streaming project gets ready
for launch, agents and producers can’t stop griping about how
“difficult” Apple is to deal with — citing a “lack of
transparency,” “lack of clarity” and “intrusive” executives,
including CEO Cook.
One of the biggest complaints involves the many “notes” from Apple
executives seeking family-friendly shows, sources said.
“Tim Cook is giving notes and getting involved,” said a producer
who has worked with Apple. One of the CEO’s most repeated notes is
“don’t be so mean!” the source said.
Sounds bad, but I wouldn’t read too much into this. It’s The New York Post, for one thing, and all the quotes are so anonymous they don’t even say which shows they’re talking about. We’d see catty pieces like this about Apple’s original content efforts no matter how things were going. And of course Apple is difficult to work with.