AT&T’s New HBO Chief Criticizes Netflix, Says It ‘Doesn’t Have a Brand’

Shannon Liao, writing for The Verge:

AT&T’s new head of HBO, Bob Greenblatt, was just hired on Monday, and by Tuesday, he was already criticizing Netflix. He told NBC News’ Dylan Byers, “Netflix doesn’t have a brand. It’s just a place you go to get anything — it’s like Encyclopedia Britannica.”

I don’t expect the head of HBO to say good things about Netflix, but this is so stupidly backward. Netflix’s brand is amazing. They’re a verb, for chrissakes. I love HBO, but no one has ever said “HBO and chill.”

(I’ll also add that Encyclopedia Britannica had a great brand.)

Thursday, 7 March 2019