Horace Dediu on the New iPad Mini

Horace Dediu:

Fundamentally explaining mini is pointless. Mini is something that is felt more than it is perceived. You can see the attraction of a tiny product only when you come face-to-face with it. In a picture it’s hard to get it — there is no frame of reference. What draws me to a MacBook or to a mini or a Watch is when it’s touched and held and carried or worn.

★ Friday, 22 March 2019