Jordan Novet, reporting for CNBC:
As Apple and Amazon compete for a greater share of consumer
dollars and attention, they also have a particularly intimate
business relationship: Apple is spending more than $30 million a
month on Amazon’s cloud, according to people familiar with the
Apple’s cloud expenditure reflects the company’s determination to
deliver online services like iCloud quickly and reliably, even if
it must depend on a rival to do so.
This is interesting to think about. How much of this is strategy and how much is necessity? A decade ago, pre-iPhone, Apple was notoriously behind on large-scale cloud services. But AWS only got started as a service in 2006, the year before the iPhone debuted. It was based on infrastructure Amazon had been working on since the 90s, sure, but it wasn’t a service Apple could even consider until 2006.
iCloud was launched in 2011. That’s 8 years. If Apple is still largely reliant on AWS today, why? Maybe they just honestly figure they don’t need to do it all themselves. And $30 million a month may well make Apple one of AWS’s biggest customers, but that’s chump change for Apple.
★ Monday, 22 April 2019