‘Behind Twitter’s Plan to Get People to Stop Yelling at Each Other’

Interesting feature by Nicole Nguyen for BuzzFeed with an inside look at “twttr” — a new version of Twitter currently being tested. Lots of screenshots, and I particularly enjoyed (and would have liked to see more of) senior product designer Lisa Ding’s sketchbook.

I do think most of these designs significantly help indicate reply threading. What’s a reply to the original tweet, what’s a reply to another reply, that sort of thing. Twitter is really just awful for that right now, and always has been. And the fundamental reason why is kind of obvious: Twitter started as a product that did not even have the concept of replies. Users invented them, by starting a tweet with “@username” for whomever they were replying to. Twitter eventually embraced replies as a full-fledged feature, but the way it’s worked out over 13 years (poorly) is a perfect example of a fundamental design precept: the origins of a product forever shape its future.

But again, these “twttr” designs do seem to make replies clearer. That’s good. What I don’t see is anything, anything at all, that addresses the ostensible goal of this whole effort: reducing abuse, hostility, and general bad behavior. Trolls and bullies are Twitter’s core problem, not the clarity of reply threads.

Wednesday, 15 May 2019