I’m not surprised, but this looks and works almost exactly like the new TV app on an Apple TV set top box. If you have one of these TVs with the Apple TV app built-in, I can’t see many reasons why you’d want an Apple TV device. The new TV app on an actual Apple TV does integrate with apps like Prime Video and Hulu that are not available as “channels”, and of course Apple TV has that wildly popular library of games and its celebrated remote control, but if you mostly use Apple TV for iTunes movie and TV show content, you’re probably better off using the built-in Apple TV app on these TVs.
Update: A couple of readers point to one obvious advantage of Apple TV: privacy. Smart TVs do all sorts of nasty things like tracking what you watch and phoning home that Apple TV does not and never will do. There’s a very strong case to be made never to hook a “smart TV” up to the internet at all.
★ Friday, 17 May 2019