Atoms — Ideal Everyday Shoes

My thanks once again to Atoms for sponsoring this week at Daring Fireball. Atoms are getting ready to launch their new website and they’re using this sponsorship to give DF readers a sneak peak. It’s a great website, with a custom typeface to boot. (They wanted to get the dot on the i just right.) And you get a chance to pick up the world’s first shoes available in quarter sizes.

That sounds like a pain in the ass. How can you choose the right quarter-size increment ordering over the internet? Easy: Atoms sends you three pairs of shoes in quarter-size increments based on your normal shoe size. You pick the left and right shoe that feels best — a size 9 for your left foot and a 9.25 for your right, for example — and return the rest for free.

Atoms didn’t know this when they chose to sponsor DF, but going back to childhood, my left foot has always been ever so slightly bigger than my right. When trying on new shoes I’m often torn between half sizes. It’s like they made this quarter-size system just for me. No kidding. I’ve had a pair of Atoms for a little bit and have been wearing them a lot. (I got the black and white, but they also have all-black and all-white.) They’re very comfortable and still look near-new.

★ Saturday, 18 May 2019