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Slack Changed Its Stock Ticker From ‘SK’ to ‘WORK’ Weeks Before IPO

Becky Peterson, writing for Business Insider:

Slack is not a public company yet, but it’s already gotten tired of its stock ticker.

In an updated version of its IPO paperwork filed on Monday, Slack revealed that it has dumped the proposed “SK” stock ticker it had settled upon a few weeks ago. Instead, in a dramatic pivot, the workplace collaboration company will makes its public market debut with the more descriptive ticker symbol “WORK.”

It’s no big deal, but “SK” was a bad-ass ticker. “WORK” is just corny. I think you ought to be able to look at a ticker and make a good guess what company it belongs to.

(I’ve always wondered why Apple’s ticker is “AAPL”, with two A’s. Searching for an answer, I found this old MacRumors forum thread from 2003. Someone there thought they should change it to “IPOD”.)

Monday, 20 May 2019