Apple’s Audacity

Great piece by Ben Thompson on WWDC 2019:

At the same time, here I am, leading with the Mac Pro, just like those headline writers, and I’m not incentivized by hardware driving clicks: it was fun seeing what Apple came up with in its attempt to build the most powerful Mac ever, in the same way it is fun to read about supercars. More importantly, I thought that sense of “going for it” that characterized the Mac Pro permeated the entire keynote: Apple seemed more sure of itself and, consequentially, more audacious than it has in several years.

My high level takeaway is that this is the first year where Apple seemed to succeed in pushing all of its platforms forward, in step with each other.

★ Saturday, 8 June 2019