Facebook shut down its Research and Onavo programs after
TechCrunch exposed how the company paid teenagers for root access
to their phones to gain market data on competitors. Now Facebook
is relaunching its paid market research program, but this time
with principles — namely transparency, fair compensation and
safety. The goal? To find out which other competing apps and
features Facebook should buy, copy or ignore.
Today Facebook releases its “Study from Facebook” app for Android
only. Some adults 18+ in the U.S. and India will be recruited by
ads on and off Facebook to willingly sign up to let Facebook
collect extra data from them in exchange for a monthly payment.
They’ll be warned that Facebook will gather which apps are on
their phone, how much time they spend using those apps, the app
activity names of features they use in other apps, plus their
country, device and network type.