By John Gruber
WorkOS, the modern identity platform for B2B SaaS — free up to 1 million MAUs.
Robert McMillan, reporting for The Wall Street Journal:
“Over the last two years, we’ve shown Google irrefutable evidence again and again that they are displaying lyrics copied from Genius,” said Ben Gross, Genius’s chief strategy officer, in an email message. The company said it used a watermarking system in its lyrics that embedded patterns in the formatting of apostrophes. Genius said it found more than 100 examples of songs on Google that came from its site.
Starting around 2016, Genius said, the company made a subtle change to some of the songs on its website, alternating the lyrics’ apostrophes between straight and curly single-quote marks in exactly the same sequence for every song.
When the two types of apostrophes were converted to the dots and dashes used in Morse code, they spelled out the words “Red Handed.”
I love the technique Genius came up with here. It’s like one of the tricks from the old Encyclopedia Brown books I so loved as a kid. It’s preposterous that Google is denying that they did anything wrong here. They truly were caught red-handed.
What I love about this too is that it preys on Google’s institutional lack of attention to typography. All Google would have had to do to avoid getting caught by this scheme is notice that the lyrics they were copying had inconsistent apostrophes. Straight quotes are bad enough, but a seemingly random mix of straight and curly quotes should stick out to anyone paying any attention to the details.
★ Monday, 17 June 2019