Damned If They Do, Damned If They Don’t

Headline from Jon Swartz’s report for MarketWatch on Apple’s Q3 results: “The iPhone Just Did Something It Hasn’t Done in Nearly 7 Years, and It Isn’t Good for Apple”.

What could it be? This:

Sales of signature smartphone are less than half of Apple’s quarterly revenue for the first time since 2012.

So from 2013-2018, the oft-repeated narrative was that Apple was in trouble because they were too dependent on iPhone sales. Now they’re diversifying, particularly through services and wearables, and that’s “not good for Apple”. OK.

★ Wednesday, 31 July 2019