On August 14th, The We Company (the company formerly known as
WeWork) filed its mandatory S-1 paperwork to go public, and
it’s worth reading in full. I mean, forget the serious
stuff for a moment. The thing begins with an epigram: “We
dedicate this to the energy of we — greater than any one of us,
but inside all of us.”
The energy of we. I get it from a branding perspective — they’re
literally calling themselves The We Company — but, you know,
normal people would just say “our energy.” I tease Silicon
Valley’s tech companies a lot, but New York easily matches them in
ego. Look at these kids, literally bending the English language to
Anyway, please join me on an annotated trip through my favorite
parts of the mandatory filing.
Lopatto’s piece is a truly joyful look at a wacky company. Anyone who thinks The We Company should be valued at $50 billion is nuts — they’re more like a cult than a tech startup.