When Google puts 4 paid ads ahead of the first organic result for
your own brand name, you’re forced to pay up if you want to be
found. It’s a shakedown. It’s ransom. But at least we can have fun
with it. Search for Basecamp and you may see this attached ad.
And of course, Google doesn’t let you target any of their own trademarks this way, and won’t even let you mention “Google” in your ad text. And Google no longer visually styles paid results distinctively from actual search results — just the little “Ad” icon before the result URL.
★ Tuesday, 3 September 2019