Ben Thompson, writing at Stratechery, on Tuesday’s event:
That means that this year actually saw three price cuts:
First, the iPhone 11 — this year’s mid-tier model — costs $50
less than the iPhone XR it is replacing.
Second, the iPhone XR’s price is being cut by $150 a year after
launch, not $100 as Apple has previously done.
Third, the iPhone 8’s price is also being cut by $150 two years
after launch, not $100 as Apple has previously done.
I completely missed this.
Also a great observation about why Apple brought out Deirdre O’Brien at the very end of the event:
So, in the case of this slide, you can get an iPhone 11 and Apple
TV+ for $17/month. […]
To that end, how long until there is a variant of the iPhone
Upgrade Program that is simply an all-up Apple subscription? Pay
one monthly fee, and get everything Apple has to offer. Indeed,
nothing would show that Apple is a Services company more than
making the iPhone itself a service, at least as far as the
customer relationship goes. You might even say it is innovative.
★ Thursday, 12 September 2019