Zach Lowe, writing for ESPN:
But Marks wanted change, to put his artistic imprint on the
franchise he has helped reinvent, and he had a radical idea: a
gray floor meant to evoke blacktop courts, the streets of
Brooklyn, and the borough’s “industrial vibe,” he says. Gray has
been on the fringes of the team’s Brooklyn-era palette, including
on the alternate Brooklyn Dodgers-themed uniforms they wore in
past seasons. […]
The only trick was getting the shade right — dark enough to come
across as gray on television, but not so dark as to muck up the
The first stain proved too light during a test broadcast on Aug.
13, team officials say. Both the league and the team agreed that
the manufacturer (Connor Sports) and painters (Ohio Flooring
Company) should darken the stain. Time was getting tight. The
final version arrived Wednesday.
This is magnificent design work. I love everything about it — the colors, the typography, the subway-tile motif. It is very distinctive and original without being radical or distracting in the least. Except for one thing: why in the world did they put the “Barclays Center” logotype in blue in the final version, when in all the mockups it was black and looked way better?
We can easily guess one answer: some idiot at Barclays insisted upon it. Not only does the blue ruin the monochromatic scheme, it’s harder to read.
★ Monday, 23 September 2019