By John Gruber
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Lyft:
Starting today, when you open your Lyft app, you’ll see all your ride options front and center on your home screen: scooters, bikes, public transit, car rentals, Shared rides, regular rides, big rides, and even more. It’s the first in a series of changes that make it easier for you to choose the right ride for every occasion (and every mood).
Over the past year, we’ve added shared bikes and scooters to the Lyft app in cities across the country. Early user testing shows that the new design has more people scooting, biking, and taking public transit — our greenest ride options, and the ones most likely to help alleviate traffic. This summer, one in eight Lyft rides was a bike or scooter ride in the cities where they’re available.
Including public transit and other options exudes confidence on Lyft’s part. Recommending transportation options that don’t make Lyft a dime also builds trust with users. Smart move.
★ Tuesday, 24 September 2019