By John Gruber
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What a facile, bullshit article from Bloomberg. Where is the proof that the lack of 5G is “stinging” Apple in any way? By all reports, iPhone 11 sales are up over last year, not down. 5G is a niche technology this year, and the only phones that support it are niche phones. What Bloomberg doesn’t even mention is that Apple does not make niche phones. If they went the Samsung route they’d sell an “iPhone 11 Pro 5G” for $1,600 in addition to all the existing iPhone 11 models, just to check the “We sell a 5G phone” box.
Apple doesn’t do that.
And even if Apple could have made all 2019 iPhone 11 models 5G, there’s no way carriers would have let them, because there’s no way nascent 5G networks are ready for that many phones. Consumer-wise, I don’t know anyone who thinks “LTE isn’t fast enough for me” is a top 10 problem to solve for any phone. 5G hype is from the carriers (looking to charge more), for the carriers. Yes, we’ll all be on 5G networks within a few years, but anyone who argues that Apple has a 5G problem today, with its current iPhone lineup, is either full of shit or doesn’t know what they’re talking about.
★ Tuesday, 15 October 2019