The plan is for Apple to help United reconfigure areas in the
airport, though what that specifically means is unclear. Linda
Jojo, executive vice president of United Airlines Holdings,
mentioned spots Apple employees specifically visited as a hint to
what might see a redesign.
“The Apple team in San Francisco has been in our baggage hold
areas, customer service and the lobbies,” she said. “I’m being
deliberately vague,” she added.
Earlier this year, United Airlines accidentally revealed that
Apple is its biggest customer in San Francisco, spending $150
million on airline tickets each year and purchasing an average of
50 business class seats on flights to Shanghai on a daily basis.
Reading between the lines, my guess is that Apple wants to redesign every bit of the experience from curbside to boarding for United passengers out of SFO. They might even be able to improve the security line — SFO uses a private security contractor, not TSA. Should be nice.