‘Puts’

Rachel Siegel and Tony Romm, reporting for The Washington Post on Google’s acquisition of Fitbit:

The deal puts Alphabet, Google’s parent company, in a race against Apple when it comes to tracking fitness and health data.

Somehow, if it were the other way around — if Google’s wearable devices had the sales and cultural ubiquity of Apple Watch and AirPods, and Apple’s five-year wearable efforts had the market share and brand-awareness of Google’s — I highly doubt that The Post would posit Apple’s acquisition of Fitbit at a garbage bin price as their entry into the fitness tracking race against Google.

Android Wear launched over five years ago. Google has been in this race against Apple for close to a decade and they’ve gotten their ass handed to them.

★ Friday, 1 November 2019