Basecamp, Before + After

My thanks to Basecamp for sponsoring last week at Daring Fireball. Interesting numbers from a survey of Basecamp customers, many of whom switched from platforms like Slack, Trello, Asana, and Jira:

9 out of 10 Basecamp customers report having a better handle on their business, 8 out of 10 say their teams are more self-sufficient, and 6 out of 10 have fewer weekly meetings. No more using multiple tools just to run one project. Less stress, fewer meetings, getting more done.

I’ve been a fan and paying customer of Basecamp for 15 years. Here’s a piece I wrote back in 2009 that remains just as apt today:

They didn’t start with what customers wanted, or with what existing project management software looked like, or by trying to guess what some group of faceless others would want. They designed and built what they themselves wanted, under the assumption that there were some number of other people who would want the same thing.

What drives some people nuts about [Basecamp] is that their products are not for everyone. But they’ll be the first ones to agree with that. Rather than trying to build things that work OK for everyone, they’re building things that work really well for some people. And how often does building something “for everyone” actually work out, anyway?

Check out Basecamp today and see what working better looks like.

★ Sunday, 1 December 2019