My thanks to Basecamp for sponsoring last week at Daring Fireball. Interesting numbers from a survey of Basecamp customers, many of whom switched from platforms like Slack, Trello, Asana, and Jira:
9 out of 10 Basecamp customers report having a better handle on their business, 8 out of 10 say their teams are more self-sufficient, and 6 out of 10 have fewer weekly meetings. No more using multiple tools just to run one project. Less stress, fewer meetings, getting more done.
I’ve been a fan and paying customer of Basecamp for 15 years. Here’s a piece I wrote back in 2009 that remains just as apt today:
They didn’t start with what customers wanted, or with what
existing project management software looked like, or by trying to
guess what some group of faceless others would want. They
designed and built what they themselves wanted, under the
assumption that there were some number of other people who would
want the same thing.
What drives some people nuts about [Basecamp] is that their
products are not for everyone. But they’ll be the first ones to
agree with that. Rather than trying to build things that work OK
for everyone, they’re building things that work really well for
some people. And how often does building something “for everyone”
actually work out, anyway?
Check out Basecamp today and see what working better looks like.
★ Sunday, 1 December 2019