The company told the Wall Street Journal that the CEO search had
been in progress since the spring, insinuating that the
fallout from the article, published by The Verge, did not play a
role in Korey’s resignation.
But multiple sources tell Recode that while new CEO Stuart
Haselden had indeed planned to join Away before The Verge piece
was published, he was not meant to immediately helm the CEO role;
instead, he would join the company as Away’s chief operating
officer, or COO, reporting to Korey, and would later move into the
top spot if all went according to plan.
Under that original plan, Haselden would eventually replace Korey
as CEO — perhaps as early as mid-2020 — after he got to know the
business better. It was also meant to allow Korey time to get
comfortable with the transition, according to a person familiar
with the plan. (Haselden was already COO of Lululemon, a public
company worth $29 billion, and wouldn’t have taken the COO role at
a much smaller company without the understanding that he would
eventually hold the top spot.)
But after the workplace culture story erupted late last week, some
of Away’s investors pushed to rip the band aid off and accelerate
the CEO swap.
Almost like they were ready to pounce.
(I happen to know a bunch of outlets were digging into this drama — kudos to Del Rey for getting the scoop.)