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iPods Pro

Horace Dediu:

For the AirPods to overtake the iPod highlights just what a phenomenal category Wearables has become. In combination with Home and other accessories the category is going to decidedly overtake the Mac, having already passed the iPad.

And so it goes, something dismissed as inconsequential — “does not move the needle” — ends up becoming a massive force of change. The iPod was that, the original Apple II, the Mac and yes, also the iPhone. It’s the asymmetry of humility that this happens over and over again.

The thing about AirPods is that you just have to walk down the street in a city to see how popular they are.

Tuesday, 17 December 2019