The Next Generation of Xbox Is Just Called Xbox

Ryan Gilliam, writing for Polygon:

During The Game Awards 2019, Microsoft unveiled the next generation of Xbox: the Xbox Series X. Or that’s what we and everyone else thought it was called. However, Business Insider recently spoke to a Microsoft representative who confirmed the next generation’s name is simple. Xbox — Series X is the name of the model coming next year.

“The name we’re carrying forward to the next generation is simply Xbox,” said the Microsoft representative. “And at The Game Awards you saw that name come to life through the Xbox Series X.” In a separate quote, the representative told Business Insider: “Similar to what fans have seen with previous generations, the name ‘Xbox Series X’ allows room for additional consoles in the future.”

I would have gone with “Xbox X Xbox” — that way they’d go straight to five X’s in the name.

Wednesday, 18 December 2019