App Store Year-Over-Year Growth in the Christmas to New Year’s Eve Holiday Week

Tim Hardwick, summarizing the highlights of Apple’s services year-in-review post today:

App Store customers spent a record $1.42 billion between Christmas Eve and New Year’s Eve, a 16 percent increase over last year, and $386 million on New Year’s Day 2020 alone, a 20 percent increase over last year and a new single-day record.

I couldn’t resist the joke when I linked to it this morning, but these App Store year-over-year growth numbers are impressive. iPhone unit sales have peaked (and iPad unit sales long ago leveled out) but because these devices remain in use for so long, the number of them in active use continues to grow, and it’s probably the case that engagement per-device is growing too.

No numbers on paid subscribers to Apple Arcade, News+, or TV+ though.

Wednesday, 8 January 2020