U.S. consumers have shown strong interest in Disney’s new
family-friendly streaming service, Disney+, according to new data
from Sensor Tower, which focused on app trends in the final
quarter of 2019. Following the app’s mid-November launch in the
U.S., Disney+ was downloaded more than 30 million times in Q4 2019
— that’s more than double its next nearest competitor, TikTok,
the firm said.
These total downloads were counted across both the Apple App Store
and Google Play, with the App Store accounting for over 18 million
of the Disney+ downloads and Google Play accounting for more than
12 million. This allowed the new streaming app to become the most
downloaded app in the App Store and Google Play, individually, in
addition to being the most downloaded app overall in the quarter.
Very impressive launch, both technically and marketing-wise.