Fun With Charts: A Decade of Apple Growth

Jason Snell:

I have been making charts based on Apple’s financials every three months for most of the last decade, and if there’s one thing that I think the charts don’t properly convey is just how explosive Apple’s growth has been. The iPhone’s growth in the middle of the decade changed the game. And while that growth has slowed or stopped, it leaves Apple as a company that is working at a scale that’s nothing like it was when Steve Jobs was in his final years as CEO.

That last chart is a real doozy.

★ Thursday, 16 January 2020