How Popular Is ‘Sign In With Apple’?

Ben Packard:

Over the weekend I launched Mezzanine, a new theater diary app for iOS. Mezzanine is the first app I have launched since the introduction of Sign in with Apple, so I was interested to see how popular it would prove with users. The short answer: for Mezzanine users, Sign in with Apple is much more popular than using any other social account, and about as popular as using an email address.

I just used Sign In With Apple for the first time a few weeks ago, and was surprised at how easy it was. I kept waiting for the “confirm your email address” email to arrive but it never did — because there isn’t one. It’s utterly private, where signing in with Google or Facebook is not at all, yet far more convenient than signing up with your email address.

★ Tuesday, 28 January 2020