How Popular Is ‘Sign In With Apple’?

Ben Packard:

Over the weekend I launched Mezzanine, a new theater diary app for iOS. Mezzanine is the first app I have launched since the introduction of Sign in with Apple, so I was interested to see how popular it would prove with users. The short answer: for Mezzanine users, Sign in with Apple is much more popular than using any other social account, and about as popular as using an email address.

I just used Sign In With Apple for the first time a few weeks ago, and was surprised at how easy it was. I kept waiting for the “confirm your email address” email to arrive but it never did — because there isn’t one. It’s utterly private, where signing in with Google or Facebook is not at all, yet far more convenient than signing up with your email address.

Tuesday, 28 January 2020