The 10th Anniversary of the iPad: A Perspective From the Windows Team

Fascinating insight on the launch of the iPad from Microsoft’s perspective, from Steven Sinofsky, who was then in charge of Windows:

The first looks and reviews a bit later were just endless (and now tiresome) commentary on how the iPad was really for “consumption” and not productivity. There were no files. No keyboard. No mouse. No overlapping windows. Can’t write code!

In a literally classically defined case of disruption, iPad didn’t do those things but what it did, it did so much better not only did people prefer it but they changed what they did in order to use it. Besides, email was the most used tool and iPad was great for that.

Tuesday, 28 January 2020